King gives us the red pill outline of why we have conversations with people. Bottom line, he says, we want to get something out of the exchange. Whether this is entertainment, confort, friendship, or a more direct purpose. The author has a highly utilitairian view on the subject, aiming to help people that have difficulty with casual conversation to up their game. While cynical at times, the book offers clear, practical advice on how to be a good conversationalist.